We Love Pop one-shots

CLIENT: Egmont Publishing (staff), 2012-2017

As part of our trend-led approach, We Love Pop carried regular pull-out sections based on anything and everything that was popular at the time. I was asked to give each of these its own visual identity, so they felt like something an extra bonus, in addition to the main magazine.
When research showed us that our readers' favourite TV show wasn't Britain's Got Talent or even The X Factor, there was only one thing for it – get Mary Berry straight onto a cover!
We negotiated with the Bake Off publishers' for the rights to use a number of recipes, which I redesigned in a more teen-friendly style.
Yes, it's another shopping page. I told you I'd done a few. This one was designed to look like a gingham picnic blanket.
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