Following the successful launch of the Inside Soap website, I was asked to build a completely new website for Real People, incorporating weekly magazine highlights and the popular competition entry mechanic.
The website can be viewed at
The new Real People homepage was designed to be simple and unfussy, highlighting that week's magazine cover, key real-life stories and the competition entry form. New typefaces and colours were selected to tie in with the print magazine, and familiar graphics from the print edition were used to aid reader recognition and navigation.
A typical Real People website page, highlighting magazine content and driving readers to purchase and subscription options.
The Real People Puzzle Trail entry coupon is a key driver of reader satisfaction. It was revamped to be clearer, easier to use and more closely tied-in with the design of the puzzles postal entry coupon in the print magazine.
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