As part of our trend-led approach, We Love Pop carried regular pull-out sections based on anything and everything that was popular at the time. I was asked to give each of these its own visual identity, so they felt like something an extra bonus, in addition to the main magazine.
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When research showed us that our readers' favourite TV show wasn't Britain's Got Talent or even The X Factor, there was only one thing for it – get Mary Berry straight onto a cover!
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We negotiated with the Bake Off publishers' for the rights to use a number of recipes, which I redesigned in a more teen-friendly style.
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Yes, it's another shopping page. I told you I'd done a few. This one was designed to look like a gingham picnic blanket.